Tuesday, 15 December 2009

Market Research...

I think as early as September time I said I was going to wait until Christmas time to see how things have gone and then maybe have a good think about the direction I am going in and what I should be making.

Now this has been my first Christmas as a proper seller, its gone ok. I was really please with how a couple of the craft fairs have gone, bit disappointed with online sales (although I did sell something last night) and sales of my items in Get Made are improving. So for a first Christmas I think it has gone quite well but there is certainly room for improvement.

Now I do have quite a few ideas for new products and things I would like to try, but don't want to say too much until I have started to make them. But ideas include, doing more printing, a new card range, a new felt range and making some smaller lower cost things.

But I thought it might also be interesting to do a bit of market research, to see if you have any suggestions of what I should be making. I know this might sound like I am cheating a little, but sometimes it can be hard to take a step back. So please let me know if you have any suggestions.


  1. Earlier this year I started making things that are functional as well as decorative and ornamental, and since then I've found that my sales have improved no end. I think my work appeals more now because it can be used as well as being nice to look at!

    Are there any functional items you could try?

    Charlotte x

  2. Maybe you have a type or certain colour/design that sold the best in your craft fair, or more people commented/picked up. That might give you an idea of what objects or style the general public like better.

  3. hi helen, do more printing, in fact we should set a date for trying our screen print kits, I will soon be wishing mine a happy first birthday. lets sort a date in the NY!!